Dubarry of Ireland & Dee Caffari team up for 2010
The start of the Prebon Tullett London Boat Show saw Dubarry of Ireland announce their continued association with record breaking yachtswoman, Dee Caffari.
Dubarry supported Caffari throughout her last campaign which culminated in Caffari claiming 6th place in the Vendee Globe solo, non stop, round the world race in February of last year. Dubarry will begin their association as the Official Supplier of Clothing and Footwear to the Dee Caffari Racing team in January 2010 as Caffari continues to search for a new title sponsor to support her next Vendée Globe campaign. Dubarry of Ireland will continue to back Caffari and her team up to and including her entry into the 2012/13 Vendée Globe race, where this time she will be looking to improve her ranking and aim for a podium position.
Caffari and her team will be wearing Dubarry of Ireland’s performance footwear and their new 2010 clothing collection while working closely with the company to provide regular product usage reports. This is part of the company’s continuous commitment to improving their marine product range by relying on feedback from those operating at the highest end of the sport.
‘I am delighted to have an ongoing partnership with Dubarry of Ireland. Together with my sailing team, we are able to test and provide feedback which helps to continually improve the performance clothing and technical footwear on offer to Dubarry customers. I hope that we can continue to work together in producing top quality marine clothing products.’ Dee Caffari
With over 70 years of footwear heritage, Dubarry has brought their technical knowhow to what is now its third marine clothing range. Commenting on the ongoing association, Michael Walsh Marketing Director at Dubarry said ‘we have seen from the Aviva Ocean Racing campaign that Dee and her team are able to offer consistent performance, and in doing so, provide a reliable and credible brand presence and message for her sponsors and partners. We have no doubt that it is only a matter of time for Dee to secure a title sponsor and we are proud to be one of her primary supporters. Our philosophy has always been to rely on feedback from those at the coal face. In Dee’s case it dosen’t get much closer. ’
-ENDS-
For further information on Dee Caffari contact:
Jo Uffendell
Tel: 07966 429260
Email: jo@deecaffari.com
Further information on Dee Caffari can be found at www.deecaffari.com
For further information on Dubarry of Ireland contact:
Sheila Fallon
Tel: +353 90 9642348
Email: sfallon@dubarry.com
Further information on Dubarry of Ireland can be found at www.dubarry.com
Notes to editors:
In 2006 Dee Caffari MBE became the first woman to sail solo, non stop, around the world against the prevailing winds and currents. In 2009, Caffari’s 6th place finish in the notorious Vendée Globe race secured her a double world first as she became the first woman to sail solo, non-stop around the world in both directions. Out of 33 skippers, Caffari was ranked 6th in the IMOCA World Championships in her first full IMOCA season.
In 2012, Caffari intends to be on the start line of the Vendée Globe once again with the intention of securing a podium position. Dee Caffari’s race to the start line has now begun and she is currently searching for a new title sponsor to help fund her ambition to compete in the 2012/13 Vendée Globe. For more information log onto: www.deecaffari.com